Topica offers a variety of ways to add fresh leads to your database by capturing website visitor data and tracking visitor behavior.

• Leverage your natural and paid search by integrating data capture forms on your website. Topica's Database Field and Form tools allow you to build and implement sophisticated web forms within minutes - no programming or server scripts required!
  
  
  
  
• Use Conversion Tracking to collect information about your site visitors' browsing and purchasing behavior
  
  
• Manage all of your data from a single, easy-to-access account