Topica Inc., a leading provider of email marketing solutions, implements changes in an effort to go green and boost environmental sustainability

San Francisco, CA (PRWEB) November 3, 2008 -- Topica Inc., a leading provider of email marketing solutions, announced today that it has officially been recognized as an environmentally friendly, green company. With the guidance of Green Business Alliance, Topica has successfully implemented specific green operating procedures that will benefit the environment and its employees through the integration of environmental stewardship into their daily business practices.

"Topica is committed to doing our part to promote environmental sustainability," said Michele Reilly, EVP and General Manager of Topica. "We are proud that our email marketing solution offers an environmentally friendly and highly effective direct marketing tool to our clients. Every year, more than 100 million trees are cut down to produce junk mail while the pulp and paper industry remains one of the largest industrial greenhouse gas emitters. Email marketing, in addition to being more effective than direct mail, is the green alternative as well. We believe that implementing these green operating procedures will help the environment and will appeal to our customers who choose to protect the environment in their own business practices and seek business partners who share their commitment."

"We are pleased to support Topica's commitment to Greenify® their daily business practices," said Hilary Kusel, Executive Director of Green Business Alliance. "The corporate community has an unprecedented opportunity to lead employees and subsequently our citizenry to a Greener future. Topica's efforts demonstrate how an email marketing solutions provider can make a positive impact in the community and on our environment not only with the services that they provide to their customers but also with the practices within their office."

About Topica
Headquartered in San Francisco, Topica is a privately held email marketing solutions provider that helps small and medium-sized companies acquire new leads, convert those leads into customers, and grow their businesses through end-to-end email marketing solutions. Topica has served over 4000 clients in 20 countries. Firmly committed to permission-based emailing, Topica is a member of TRUSTe, the Email Sender & Provider Coalition of the NAI (National Advertising Institute), and the Email Experience Council, and all Topica solutions are 100% compliant with state and federal privacy, permission and anti-spam legislation. For more information visit http://www.topica.com.

About Green Business Alliance
Green Business Alliance is a national firm helping companies "Go Green." They have assumed a leading role in enabling organizations to Greenify their daily business practices. Their proprietary Guidelines give specific direction to companies who are looking to implement more environmentally responsible business practices. Upon completion of their Guidelines to Greenify, member organizations receive the "Greenified" seal, placement in the GreenVisibility Directory as well as other recognition premiums. To Greenify not only helps the environment, it also provides a compelling reason for prospective customers to work with a business. The organization is based in Boca Raton, Florida and can be found on the web at www.greenbusinessalliance.com.